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Juon, Catherine Margaret: Internet Marketing St...
24,59 € *
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Erscheinungsdatum: 10.08.2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Internet Marketing Start to Finish, Titelzusatz: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics, Autor: Juon, Catherine Margaret // Greiling, Dunrie Allison // Buerkle, Catherine, Verlag: Que, Imprint: Pearson Professional, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // Absatz // Vermarktung // Vertrieb // BUSINESS & ECONOMICS // General // Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 293, Gewicht: 425 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 06.04.2020
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White Van Man
8,49 € *
zzgl. 1,49 € Versand

White Van Man is a knockabout comedy sitcom with a warm heart about a reluctant handyman. Ollie is an aspiring restaurateur whose dreams are dashed when his father suffers a heart attack and he has to take over the family painting and decorating business. The story follows the enthusiastic Ollie, who along with his disastrous co-worker, encounter comedy chaos behind each of their customer's front doors.Episodes Comprise:Ollie's First Day: Giving up dreams of running his own restaurant, Ollie has taken over the handyman business from his ailing dad, Tony (Clive Mantle: Vicar of Dibley). His first day on the job, Ollie quickly finds himself out of his depth, driven up the wall by his incorrigible assistant Darren (Joel Fry: The Impressions Show) and alienating every client he works for, even getting embroiled in a paternity case. In the midst of it all he runs into an old crush, Emma (Georgia Moffett: Dr Who) and what with everything on his plate, he manages to make an utter fool of himself in front of her.Turf: Ollie decides it's time to modernise the family business and kicks into marketing overdrive to promote Curry & Sons Home Maintenance. His flyering campaign starts bringing in trade nicely but little does he know they are ruffling some shady feathers. Things really kick up a gear when he discovers that his assistant Darren (Joel Fry: The Impressions Show) has been up all night playing violent online games with web designer called Kat (Joanna Page: Gavin & Stacey).The Stand: When Jeremy (Rufus Wright: Quantum of Solace) refuses to pay the full amount for a bathroom fitting, Ollie blocks his driveway with the van, refusing to move unless Jeremy coughs up the full amount. This act of rebellion starts to get the attention of the local community. Meanwhile Darren (Joel Fry: The Impressions Show) breaks his friend Irene (Deddie Davies: The Catherine Tate Show) out of an old people's home and promptly loses her.The Morning After: Darren (Joel Fry: The Impressions Show) wakes up with a dreadful hangover next a beautiful naked woman with no clue as to how he got there. When he sneaks out he finds his boss, Ollie about to knock at the front door ready for their day's work fitting a fireplace in the very house Darren was trying to leave. Meanwhile Emma (Georgia Moffett: Dr Who) finds herself in serious trouble with her financier, Ian (Dexter Fletcher: Hotel Babylon).Honest: When Ollie finds his dad, Tony (Clive Mantle: Vicar of Dibley) trying to rustle up work in a suspect manner, he decides to draw a line make sure the business runs by the book from now on. Almost immediately Emma (Georgia Moffett: Dr Who) convinces him to break into an Estate Agents for her with the help of the local burglar Ricky (Blake Harrison: The Inbetweeners). Meanwhile Darren attempts to swap a blind woman's sofa with one he stained at his brother's flat.Beginnings & Ends: Something is up with Ollie. He and Darren (Joel Fry: The Impressions Show) are building a wardrobe for Albert (Brian Murphy: George & Mildred) in a small room and tempers begin to flare. Before long it seems everyone Ollie knows is revealing secrets, leaving him with a big decision to make.

Anbieter: Zavvi
Stand: 06.04.2020
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Internet Marketing Start to Finish
25,41 € *
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This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an online sales engine to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

Anbieter: Dodax
Stand: 06.04.2020
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The Big Disconnect
10,53 € *
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Clinical psychologist Catherine Steiner-Adair takes an in-depth look at how the Internet and the digital revolution are profoundly changing childhood and family dynamics, and offers solutions parents can use to successfully shepherd their children through the technological wilderness.As the focus of the family has turned to the glow of the screen-children constantly texting their friends or going online to do homework, parents working online around the clock-everyday life is undergoing a massive transformation. Easy access to the Internet and social media has erased the boundaries that protect children from damaging exposure to excessive marketing and the unsavory aspects of adult culture. Parents often feel they are losing a meaningful connection with their children. Children are feeling lonely and alienated. The digital world is here to stay, but what are families losing with technology's gain?As renowned clinical psychologist Catherine Steiner-Adair explains, families are in crisis as they face this issue, and even more so than they realize. Not only do chronic tech distractions have deep and lasting effects but children also desperately need parents to provide what tech cannot: close, significant interactions with the adults in their lives. Drawing on real-life stories from her clinical work with children and parents and her consulting work with educators and experts across the country, Steiner-Adair offers insights and advice that can help parents achieve greater understanding, authority, and confidence as they engage with the tech revolution unfolding in their living rooms.

Anbieter: Dodax
Stand: 06.04.2020
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Business-to-Business Marketing
68,90 CHF *
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'This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.' - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. The book is complemented by a featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.

Anbieter: Orell Fuessli CH
Stand: 06.04.2020
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Business-to-Business Marketing
58,49 € *
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'This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.' - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. The book is complemented by a featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.

Anbieter: Thalia AT
Stand: 06.04.2020
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